"What exactly is strategy?"
At any family function, school reunion or first-date I get the same question when it comes to my job: "That's so cool! So...what exactly do you do?"
It’s a hard thing to explain to people - and I’ve always found this ironic because, at it’s core, what I do is find ways to make things simple.
I take consumer research, cultural trends, market data, social data and pages and pages of research from our clients and distill it down to what’s interesting, own able and actionable - a simple truth that our team can use to create something amazing.
Strategists are translators, interpreters and negotiators, closing the gap between what people want and what they need and then finding the opportunity within that area for our team to make something that matters.
See My Work
See some of the clients I've worked with and a selection of my projects so far.
